The logo for the Tour de France, the biggest bike race in the world, which takes place over a 3-week period in France every year, looks deceptively simple. It may seem like it is just stylish brush strokes with the race’s name, but if you look at the word “tour” closely, hidden meanings will be revealed.
The yellow circle symbolizes the famous yellow jerseys worn by the winner of each part of the race, but it also serves as the front wheel of a bicycle. That makes the “o” in “tour” the back wheel, and the “r” the rider. The logo was first introduced in 2003 to mark the 100th anniversary of the race, and it was received so well that it is still being used today.
Amazon
Amazon, one of the most profitable companies in the world, has an instantly recognizable logo, which is probably the reason it has not changed much over the years. Amazon owes its success to the fact that it sells absolutely everything, which is why their logo showing an arrow going from A to Z, is perfect.
Amazon’s logo wasn’t always so ingenious. Most of us wouldn’t recognize their original logo, from when the company was founded by Jeff Bezos in 1994, to sell books. In 1998, when the company also started selling music and more, the logo was redesigned, and more closely resembles what we know today. In 2000, when Amazon started selling everything and the kitchen sink, this clever on-brand logo was unveiled.
The Effects Of Being “Hangry”
When you're so hungry, everything around you looks like real chips and salsa! Here we are (probably at halftime break), where the lively Tostitos Bowl mascot stands proudly beneath the crowds and next to the logo. After staring at the symbol for a few minutes, we realize its genius.
From a distance, it looks like this is just another logo; however, when you look closely, you can spot two figures ( the two 't's) holding a chip. Now, if that wasn't enough, the dot above the 'i' is a salsa dip in disguise. Tostito has implemented its essence into its logo, so whenever you come across it, you will never forget what they do best.
Just Another Brick in The Wall
This company took hiding its camera to a whole new level. Even the wiliest robber would be hard-pressed to spot this recording device, which blends in completely with the brick wall behind it.
This is an ingenious idea, and we’re sure that they are going to catch more bad guys than they know what to do with.
Secret Eiffel Tower Apartment
If the Eiffel Tower wasn’t cool enough already, it turns out that its creator put in a secret apartment. Engineer Gustave Eiffel built himself a private apartment near the top in 1889.
For a long time, he was the only one who knew about and could access the apartment, but it was recently restored, and wax models were put in.