Apple is yet again an example of, if at first, you don’t succeed, try, try again until you just can’t anymore. Such was the case for Lisa, a personal computer with a graphic interface that was released in 1983. The product was targeted at business users who had quite a bit of extra cash as they cost $9,995 each which is what is actually equivalent to $25,000 in 2020, and that is a lot to be shelling out for a PC.
Lisa cost Apple 3 years and $50 million in development to make, but only 100,000 units were sold in the first two years. Unsurprisingly, that was enough for Apple to bench the computer in 1985.
Dreamcast
Sega mostly remembered for its most successful video game, Sonic the Hedgehog, used to be a major player in the video game and console market in the 1990s. They found success with their Genesis console and went on to launch their Dreamcast game console in 1999. Dreamcast, which many believe was ahead of its time, was the first console that allowed worldwide network compatibility.
For an unknown reason, these consoles simply did not sell very well, they may have been overshadowed by the PS2 which was released in 2000. They were discontinued after only two years and were the last time Sega tried their hand at creating game consoles.
S&W Mountain Bikes
Smith & Wesson, known for their firearms, had a history of making bicycles for the police, and in 2002, the company decided to expand their operation and offer mountain bikes to the general public under the S&W brand.
Seems like bicycles were too off-brand for this company and the American public was just not buying it. Since then, Smith & Wesson have gone out of the mountain biking business and are sticking to what they know, guns.
Life Savers Soda
Candy makers Life Savers decided to expand their brand by making a soda which tasted like, you guessed it, Life Savers. They tested the product and apparently audiences liked the taste, and it was released to the market in their popular fruit flavors including grape punch, pineapple, orange punch, and lime punch.
However, when the soda hit the shelves it turned out that no one was buying. Some experts have speculated that the branding and packaging led to the belief that the product was liquid candy and not soda. If that was the case, no wonder consumers were disappointed when they actually tried it.
Eons
Here is another attempt to make a go of it in the world of social media but this time for seniors. Eons were launched in 2006 by Monster.com founder Jeff Taylor as a social network for baby boomers and people over 50. For some reason, the network never took off.
Maybe it was the fact that only one-third of people over 65 used the internet at the time, or maybe it was because all the ones that did were already on Facebook. Either way, the site never gained traction and was officially shut down in 2012.