If you were ever willing to pay $100 for a pair of yoga pants, you are most likely familiar with Lululemon. The company launched their black Astro Pants in 2013, but women who used them to exercise ended up showing more of themselves than they bargained over. Turns out, the pants become see-through when the wearer bent over.
The pants were recalled, but the recall did not fix the problem and the user complaints continued. Instead of apologizing, founder Chip Wilson made a comment about women with the wrong body types causing the problem. This did not go over well, and the company’s sales and stock took a beating.
Life Savers Soda
Candy makers Life Savers decided to expand their brand by making a soda which tasted like, you guessed it, Life Savers. They tested the product and apparently audiences liked the taste, and it was released to the market in their popular fruit flavors including grape punch, pineapple, orange punch, and lime punch.
However, when the soda hit the shelves it turned out that no one was buying. Some experts have speculated that the branding and packaging led to the belief that the product was liquid candy and not soda. If that was the case, no wonder consumers were disappointed when they actually tried it.
Eons
Here is another attempt to make a go of it in the world of social media but this time for seniors. Eons were launched in 2006 by Monster.com founder Jeff Taylor as a social network for baby boomers and people over 50. For some reason, the network never took off.
Maybe it was the fact that only one-third of people over 65 used the internet at the time, or maybe it was because all the ones that did were already on Facebook. Either way, the site never gained traction and was officially shut down in 2012.
Kanoa Wireless Headphones
Negative reviews can make or break a company, but in the case of Kanoa Wireless Headphones, it only took one review to break the whole thing down. If you’ve never heard of Kanoa, don’t feel bad, they were a company who wanted to revolutionize wireless headphones and raised capital by crowdfunding. Despite meeting their fundraising goal, however, Kanoa was not able to meet the standards it promised.
After some delays, the company finally sent a pair of its headphones to well-known YouTube technology reviewer Cody Crouch, AKA iTwe4kz. He gave them a terrible review which showed that he had trouble connecting them to his phone and that the charging case was not working. As if that wasn’t bad enough, he also claimed that Kanoa tried to bribe him to give them a good review. Only four days after the review was posted, the company was disbanded.
Hoverboards
Coming back to Back to the Future, every person who saw that movie growing up, was waiting for the day when they could finally ride their own hoverboard just like Marty McFly. In 2015, it seemed like that dream was becoming a reality until they began spontaneously combusting.
It didn’t seem to matter who made them, the lithium-ion batteries that powered the devices overheated and caught fire. By 2017, thousands of hoverboards were recalled and they were banned by airlines long before that. Seems like our hoverboard dreams will have to wait a little longer.