It’s hard to believe, but someone thought it would be a good idea to make bottled water for cats and dogs, which as we all know lick themselves and drink from the toilet. The water was enriched with vitamins meant to promote healthy skin and thicker fur and came in two flavors, crispy beef for dogs and tangy fish for cats.
Pet owners didn’t see the point and weren’t willing to shell out the money for the flavored water. Others believed the product was a joke. Sales were low and after a short while Thirsty Cat! and Thirsty Dog! were removed from the shelves.
Juicero Press
This startup company offered users a juicer that used single serving pre-packaged packets of fruits and vegetables, made exclusively by them, that the machine turned into juice. The Juicero connected to wi-fi and before each use, the packet’s barcode had to be scanned and approved. The company claimed this was to ensure freshness, but many believed it was so that you would have to purchase only their packets, which cost between $5 and $8 each.
The company raised a lot of money at first, but when claims surfaced that you could squeeze the packets with your hands and get the same results, people stopped buying the expensive juice maker. The product launched in 2016, but by 2017 they were finished, although they did manage to buy back the juicers sold.
Keurig Kold
The veteran coffee and beverage company tried to expand their brand into the in-home soda machine company, but couldn’t make it work. In 2016, they launched the Keurig Kold, a machine that could make sparkling water, soda and other cold beverages. They offered users flavors from the Coca Cola Company, Dr. Pepper and Snapple.
The machine, however, was too expensive for what it was offering, retailing at $369, when SodaStream only cost $79. The pods they sold were also pricey, costing $3.99 to $4.99 for a pack of four, and each pod only made one glass of soda. Other complaints were that the machine was loud and that it took a long time for the beverages to cool. The Kold was pulled from the market in mid-2016.
Rejuvenique Face Mask
This horrifying mask, which was released in 1999, claimed to use special facial zones and electric pulses to exercise your facial muscles and eventually get rid of wrinkles and make the wearer look younger. All you had to do was wear the mask for 15 minutes three or four times a week. The company even got Dynasty star Linda Evans as their spokeswoman.
Unfortunately, the mask was never approved by the FDA, and the mild pulses were described by users as extremely painful electric shocks. Users also complained of red marks after using the mask. In 2000, the FDA issued a letter of warning that the masks were unsafe and that selling them without approval was a crime.
Bic Perfume
What Bic had been unable to pull off in the 70s with disposable pantyhose, they tried to do in the late 80s with fragrances. This company was determined to make it in the women’s market and this time it was with their brand of drugstore perfume.
The company poured $20 million into the launch, but again the Bic name did not translate into luxury items. People were just not interested in smelling like Bic. Bic Perfume was gone from the shelves by the following year, costing the company close to $11 million.