About 88% of all millennials live in metropolitan areas. This is one of the most interesting statistics ever, when you consider that we’re talking about an entire generation of people. One of the reasons that today’s millennials find themselves living paycheck to paycheck is the high rent they end up paying.
Almost no millennials choose to live in rural areas. This is caused by a variety of reasons, some political, some social and some economical. Either way, it’s clearly a problem that needs addressing, because rents just keep going up, right along with student tuition, choking these millennials financially to the point of living paycheck to paycheck.
Cereals Are Becoming a Thing of the Past
This generation is always criticized by their parents as being entitled, privileged and too sensitive. Many would say they expect everyone else to do everything for them. It’s clear by today’s technological advances and relative prosperity why that would be the case. One of the more recent victims of this socio-economical and psychological trend is that cereal is starting to disappear as a popular breakfast option. About 40% of millennials have stated that they do not eat cereal for breakfast, according to a recent survey by The New York Times.
Their main reason for this answer might make you pluck your hair out, or it might just make sense if you’re a millennial yourself. Most young people today don’t eat cereal for breakfast because they, and we are quoting, think it “was an inconvenient breakfast choice because they had to clean up after eating it”. It’s apparently too much work nowadays to wash a spoon and bowl.
Millennials Don’t Really Ride Motorcycles
In addition to vehicle sales going down, motorcycle sales have seen some of the biggest declines in recent years due to millennials simply not driving them. You may have noticed that these kinds of vehicles are becoming rarer and rarer over time, with only sports motorcycles and Harley Davidson's appearing occasionally on the road. In terms of purchasing age groups, no single group has shown less interest in motorcycles than millennials.
There are a few reasons why millennials choose to give up on these two-wheel driving options. First, they are much more dangerous than regular cars and require more upkeep, and we’ve already discussed just how much millennials hate maintaining things. Secondly, motorcycles are also more expensive than all the scooter and bicycle apps together, and for a generation that’s already strapped for cash, any measure that will allow them to save money is almost immediately taken.
Traditional Book Sales Are Declining Rapidly In Favor of Audiobooks
When you visit the house of almost anyone over thirty, you’re bound to find a library full of books. The older generation has even bigger libraries, because they never had electronic books. With the rise of Amazon’s Kindle and eBooks, millennials have a much stronger preference towards digital books than physical ones. Why take the effort of carrying around physical books from rental apartment to rental apartment, when you can have a library of thousands of books on your phone?
Another new trend that has developed in the last few years is purchasing Audiobooks. These have been proven to be just as effective as reading regular books (with some small exceptions). Services such as Amazon’s Audible are currently offering a free first book to get new customers through the door, which only further adds to their popularity.
Millennials Really Don’t Like Fast Food
It’s not just food brands such as McDonald’s, TGI Fridays and Applebee's that have been struggling in the past few years. Fast food sales have been on the decline for a while now, largely due to today’s internet savvy generation, which is much more aware of health concerns, as well as a general distaste for fast food among millennials.
Many fast food chains have taken swift actions to alleviate these declining sales figures. Brands such as Burger King have recently introduced vegan burgers as a way to attract younger audiences that are much more conscious, both ethically and health-wise. These fast food chains also place a lot more emphasis on providing as much information about their food as possible, which is in stark contrast to the way things used to be managed in these places.