With the rise of online retail and today’s Instagram culture, traditional brands such as Prada, Vogue, Channel, Boss and Gucci are becoming shells of their former selves. Once these were considered the best pieces of clothing, jewelry and fragrances that money can buy. Nowadays, anyone can start their own fashion line and sell it online without even owning their own stock.
Today’s millennials and especially generation Z have absolutely no allegiance to traditional brands. Instead, they are attracted to new and exciting brands, and often make purchases due to great prices and awesome marketing rather than brand recognition. Today’s brands are also a lot more focused on the influencers that promote them rather than the brand itself.
Millennials Hate Mailboxes
One of the biggest questions that still perplex millennials to this very day is, what’s the point of having a mailbox when you can just send an email? Mailboxes present a few problems for today’s millennials. First, you have to actually go outside and manually check your mailbox, which is a hassle. Second, these things take time to arrive, and millennials don’t like it when things take time. Thirdly, millennials often move places, which makes it a huge issue when they have to constantly update all of their providers.
It seems that in the next few years, physical mail is going to go as close to extinct as it can possibly get. Many companies today are forced to allow their customers to use emails and digital papers when corresponding with them. There’s a good chance that in a few decades, mailboxes will be something that you see in a museum, rather than in the front of a lawn.
Millennials Are Opting out of Wine with Corks
One of the greatest pleasures of opening a nice, traditional, aged wine is the opening of the cork. This is your opportunity to create tension, show your expertise and experience, and perhaps hit someone you dislike in the eye “by accident”. Today’s generation doesn’t have the time or the patience to open a cork, so they opt for wines with screw-off tops that don’t require any special action to open.
Like most companies, winemakers are forced to cater to today’s more comfort-seeking generations if they want to thrive. There’s no longer an appreciation for tradition, and you can even say millennials, especially generation Z, actively distance themselves from anything that is associated with tradition. It’s also a lot easier nowadays to buy wine online, so the competition is much stiffer than ever before.
Home Ownership Is Practically Gone
One of the happiest and life-changing moments for parents and great-grandparents was the first time they became official homeowners. This used to be considered a staple of the American dream, along with a steady job, two kids, a healthy 401(k), and a couple of cars to boot. Nowadays, young people spend those initial $120,000 on getting into college, rather than getting a mortgage and owning their own homes.
One of the most important reasons for today’s low homeownership is the rising real-estate prices all across the world. Another big consideration is today’s work mobility. It’s often the case that a millennial will switch jobs, sometimes even career paths, more than two or three times every decade. Having a home would greatly limit that ability. Finally, there’s the issue of student debt. With student debts being the highest they’ve ever been, there’s no way for a modern millennial to afford a home.
Traditional Beers and Classic Alcoholic Drinks
Classic American beer brands such as Budweiser, Coors, and Miller were once some of the most popular beverages in the United States. Nowadays, you’ll be hard-pressed to find anyone drinking them outside of rural areas in America. These brands suffered a severe decline in popularity, as the younger generation grew up with a much weaker set of classic American values, which is what made these beers so popular in the first place.
Back in the day, American beers made people proud and patriotic. So did American cars, American technology and just about anything American. Nowadays, people don’t really care whether or not a product represents America or is just a cheaper version that was made in China. Millennials are also opting for healthier alternatives, such as fruit shakes, teas and soy milk, with many avoiding beer entirely.