An interesting piece of data that has recently surfaced, is that a majority of millennials claim that they expect the brands and companies that they purchase from to make donations to various charities. It seems that today’s generation has a strong moral sense, just like our previous generation. The only difference is that this compass is aimed outside, mostly focusing on society-level changes, rather than on a set of personal values and how each individual can help the community.
This becomes quite clear when we see the top brands in the world, like Microsoft, Google, and Starbucks, and see that many of them prioritize values such as inclusion, equality, environmentalism, and more, almost using them as advertisements.
Lottery Ticket Sales Are Declining
Our grandparents and parents used to love buying lottery tickets. Younger people who are more well-versed in math and the internet were appalled by the idea that you’d pay money for something that just won’t happen. Mathematicians have calculated that the odds of winning a lottery are so abysmally small, that you’re literally better off gambling your money instead. This habit of paying for lottery tickets is starting to die out, and that’s a good thing.
Today’s internet-savvy kids have already watched all the YouTube videos they need to convince them never to play the lottery. We’ve also seen enough statistical evidence which suggests that even lottery winners end up broke, in debt, or with severe family issues. A recent Gallup poll found that 61% of people aged 50 to 64 play for lottery tickets, while only about 33% of millennials participate in it.
Stilettos Are Going Out of Fashion
Today's generation cares a lot more about productivity and comfort than they do about fashion. Just look at any fashion show and you’ll see that clothing today isn’t what it used to be. Back in the ‘90s, stilettos were a popular way for a woman to “show” off their features and attract some wanted attention. Nowadays, it just seems like a huge chore, and if there’s one thing that millennials hate, it’s chores!
You’d be hard-pressed to find millennials wearing high heels or stilettos in this day and age. It’s much more likely to see them wearing boots or sneakers, which are both selling like crazy in the US and Europe. There’s still a market for heels, but they are definitely not as mainstream as they used to be.
They Absolutely Love Buying Mobile Phones
Let’s face it, millennials are absolutely addicted to their phones. Phone sales have peaked in recent years, with some millennials forking their last few dollars (sometimes even going in debt) just to buy the brand new iPhone. In the past, these devices used to be about simple communication and practical necessity. Nowadays, many millennials treat their phones as status symbols, showing just how sophisticated they are for having the latest Android or iPhone.
There has been a small resurgence of classic phones in recent years, with companies like Motorola trying to revive their dead flip-phone model, this time with a touch screen. Phone technology has stagnated recently, with the biggest improvements usually being around cameras and social media fluidity. However, we do expect to see a very different set of mobile phones in the next few years.
Postcards Are Turning Into a Thing of the Past
Back in the day, everyone used to either collect or use postcards. Letters were the main way for people to communicate with others. Nowadays, it’s almost like a joke. This is especially true when you consider all the bad press that the post office gets, coupled with the fact that you can instantly send a message to someone across the other side of the world. Back in the day, about 20 million postcards were sold annually. That number is now down by about 75%, and this decline is just accelerating.
With apps such as Facebook and Whatsapp, what’s the point of sending a physical letter anymore? The only thing that made postcards unique is the fact they came with various photos of beautiful locations on them. With technology, it’s fairly easy to get photos of anywhere you like, whenever you want them, which makes the whole postcard thing obsolete.