One interesting statistic that was recently found is that millennials prefer to spend their money with companies that share their values. Most millennials have a pretty consistent set of values, these include fairness, inclusion, sensitivity, diversity, positivity, environmentalism and other related topics. This might help explain why many companies are actively pushing towards a more diverse and inclusive set of values.
Millennials are also known for being much more demanding than their older generation. They have much less patience for mistakes, tend to demand actions over words, are quick to drop and switch brands, and generally seem much more focused on themselves than on others. This is largely due to social media platforms such as Twitter, which sensationalize and motivate people and corporations to act in a grandstanding manner, rather than focus on product quality or their brand’s trust.
Sweet Wine Is Selling Much Better Than Dry Wine
There’s arguably no better proof that millennials are “softer” than their older generation than their different taste in wine. While older generations prefer more deep and dry types of wine, today’s generation has an overwhelming preference to sweet wines, such as champagnes.
Perhaps it’s a matter of toughness and perhaps it’s just a redefining of what sophistication means. What’s known for sure is that wine companies are adjusting their offerings to make younger people happy, as they are a large part of their customer base. These companies focus a lot more on selling sweet wine today, and tend to put the dry wines in a much less noticeable corner of their website.
Almost All Millennials Own Computers and Phones
One industry that is booming beyond all measures is the phone and computer industry. Almost 100% of all millennials own both a computer (either a desktop or a laptop) and a personal mobile phone. These are practically a necessity in today’s day and age, a fact that’s made easier by the cheap and powerful options available.
One of the coolest things about today’s technological performance, is that even a cheap Xiaomi phone or an entry level laptop, has hundreds of times more processing power than the original NASA supercomputers had back in the ‘60s. This trend is only progressing, which accounts for computer and phone sales consistently rising year after year.
Millennials Don’t Iron Their Clothes
Remember a time when your mother wouldn’t let you leave the house without having a neat and ironed shirt on? Those days are practically gone today, as young people have all but abandoned the iron. If it’s too much work for millennials to clean their cereal bowl and spoon, how much motivation would they have to iron out their clothes?
Many modern clothing brands try to circumvent this issue by promoting clothing with no-iron materials. These shirts and pants tend to stay wrinkle-free, which saves our millennials the effort of having to iron their clothes. This is one activity that simply can’t be automated at the moment, it’s also very costly in terms of time investment. That’s why most young people opt to either avoid ironing their clothes entirely or simply put them in the dryer.
Millennials Aren’t Reading Newspapers Anymore
Let’s face it, newspapers are practically dead. The only people who still read the newspapers are almost always 50 years old or older, and even they often just skim through the headlines. There’s really no point in reading these anymore since you can just google something and get an aggregated list of news reports relating to what you’ve just searched.
Most of today’s mainstream news media outlets have transitioned into the online space, with many of their readers using their websites. They have also launched apps, and even appear often on YouTube, as the platform promotes mainstream media over regular creators when it comes to politics and world news.