Millennials are much more accustomed to digital games, and almost always prefer a good video game over a real-life board game. Many of these board games have also been digitized and turned into phone apps and computer games, making them much less appealing to your average consumer. The only people left buying board games are die-hard nerds and families who still hold traditional games as an important activity (rather than subjecting their children to screens all day).
Despite overall sale drops, some news outlets have reported that interest in board games has been rising lately. It seems that some millennials are getting a bit tired of being in front of computers and mobile screens all day long, and are looking for a more real and social experience. The best example of this is the German board game “Settlers of Catan”, which has recently risen in popularity despite originally being released in 1995.
Napkin Sales Are Rapidly Declining
Back in the days when family dinners were still a thing, families used to need a large amount of napkins due to the mess associated with such meals. You’d have many napkins scattered across the table, usually one or two for each guest, and another pack of them in the middle of the table. In today’s modern age of fast food, and much more streamlined eating, people don’t really buy napkins anymore, because they simply don’t use them.
Millennials are much more prone to just using their shirt or a towel to clean their food leftovers. There was an important consumer studies report that made this fact extremely clear. Less than two decades ago, about 60% of households reported they buy napkins. Today, that number is just about 40%.
Millennials Hate Business Suits
Almost every adult who has worked in the corporate sector used to wear suits in the ‘80s and ‘90s. You would walk across the streets of Manhattan and be surrounded by men and women everywhere wearing business attire. Nowadays, we have a much more laid-back style of work in various businesses, especially tech companies, which cause most millennials to go to work in either casual or even beach attire.
There’s only a handful of industries that still require the classic business attire. These are mostly professions where optics are just as important as performance. We still have people in law and finance wearing suits, but almost every other industry has ditched these in favor of more casual T-shirts and denim jeans. If you take a look at some of the younger billionaires in the US and Europe, you’ll notice that most of them dress like your average college student.
Fabric Softeners Are Almost Extinct
Most millennials today don’t even do their own laundry, not to mention know what a fabric softener is. With the rise of feminism and the decline of the stay-at-home mother, many men and women today are opting to have their parents help them with boring household chores. Millennials are too busy for it, since they spend most of their time either online, buried in student debt, or publicly protesting a social justice cause.
Recent surveys found that many millennials don’t even know what a fabric softener is. This statistic is even more evident when you realize that in the past decade, fabric softener sales have dropped by more than 15%. Today’s washing machines are a lot more advanced and tend to promote the easiest use possible, which makes this old material practically unnecessary and almost extinct. It’s expected that by 2030, fabric softeners will be a thing of the past, just like DVDs and rotary phones.
Millennials Are Too Broke For Life Insurance and Stocks
Back in the day, our parents and grandparents made a huge deal out of having life insurance and owning stock portfolios. When the stock market collapsed in 2008 though, everyone’s confidence took a significant blow, and today, people are much more skeptical about investing. It’s been estimated that about three-quarters of all millennials don’t have life insurance, not because they don’t want it, but because they simply can’t afford it.
Another survey found that only about 13% of millennials have even considered investing in the stock market. Many experts speculate that this is due to them seeing two full-blown market crashes throughout their lifetimes. After seeing their parents lose their minds when their portfolios got cut in half in 2008 and 2009, they are much more apprehensive about investing.