Featuring: Sean Hayes.
Game: Super Bowl XXXII.
Celebrity Paycheck: Unknown.
Total Price Tag: Unknown.
Sean Hayes is well-known now thanks to his role as Jack on “Will & Grace”, which he is reprising in the show’s revival. However, when he shot this Bud Light ad he was unknown.
During the ad, he waits for his wife to finish shopping but is quickly brought into the fold of a small society of guys who have carved out a hidey-hole with drinks, snacks, and football. This ad helped Hayes catch the public’s eye, leading to his famous sitcom spot.
Honda: “Matthew's Day Off” (2012)
Featuring: Matthew Broderick.
Game: Super Bowl XLVI.
Celebrity Paycheck: Unknown.
Total Price Tag: Unknown.
If you've seen – or even heard of – "Ferris Bueller's Day Off", then this is an ad you'll end up loving. Broderick, Bueller's actor, takes his Honda out for a drive, having plenty of fun at the museum, park, and even a Chinese festival parade, all while avoiding his agent.
In the end, Alan Ruck, who played Cameron Frye, takes the Honda and speeds away, mirroring the famous ending to the famous eighties film this all based on.
Squarespace: “Who is JohnMalkovich.com?” (2017)
Featuring: John Malkovich.
Game: Super Bowl LI. Celebrity
Paycheck: Unknown.
Total Price Tag: Unknown.
Decorated thespian and actor John Malkovich is finally getting with it and creating his own website. But what's this? JohnMalkovich.com has already been taken! A fisherman with the same name has snatched it up, and Malkovich spends the email sending a profanity-laced email.
The gist of the ad, is, of course, how easy it is to set up your own website with Squarespace, which Malkovich discovers to his dismay. The ad had a number of “sequels,” which showed the actor taking his next steps in an attempt to get his website.
American Express: “Jerry and Superman” (1998)
Featuring: Jerry Seinfeld.
Game: Super Bowl XXXII.
Celebrity Paycheck: Unknown.
Total Price Tag: Unknown.
Jerry Seinfeld meets up with his hero Superman – voiced by Patrick Warburton – and it's Seinfeld who ends up saving the day with the help of his American Express card.
The ad got a reprise years later in 2014, which had Seinfeld complaining to Jason Alexander as George Costanza, which had him complain about not being invited to a Super Bowl party, and also had him plug his new series "Comedians in Cars Getting Coffee".
Cheetos: “I Can't Touch This” (2020)
Featuring: MC Hammer.
Game: Super Bowl LIV.
Celebrity Paycheck: Unknown.
Total Price Tag: Unknown.
MC Hammer, in his classic style, sits down at his piano with a retro bag of Cheetos. His dust-covered fingers give him a brainstorm when he realizes he can't touch the piano.
The ad is quick and effective, and even gives us a shot of Hammer dancing his way into the frame, grabbing a bag of Cheetos, and dancing back out. Hammer has had financial issues in the past, so we're sure he was happy with the paycheck, which is undisclosed at this time.