Featuring: Jerry Seinfeld.
Game: Super Bowl XXXII.
Celebrity Paycheck: Unknown.
Total Price Tag: Unknown.
Jerry Seinfeld meets up with his hero Superman – voiced by Patrick Warburton – and it’s Seinfeld who ends up saving the day with the help of his American Express card.
The ad got a reprise years later in 2014, which had Seinfeld complaining to Jason Alexander as George Costanza, which had him complain about not being invited to a Super Bowl party, and also had him plug his new series “Comedians in Cars Getting Coffee”.
Squarespace: “Who is JohnMalkovich.com?” (2017)
Featuring: John Malkovich.
Game: Super Bowl LI. Celebrity
Paycheck: Unknown.
Total Price Tag: Unknown.
Decorated thespian and actor John Malkovich is finally getting with it and creating his own website. But what's this? JohnMalkovich.com has already been taken! A fisherman with the same name has snatched it up, and Malkovich spends the email sending a profanity-laced email.
The gist of the ad, is, of course, how easy it is to set up your own website with Squarespace, which Malkovich discovers to his dismay. The ad had a number of “sequels,” which showed the actor taking his next steps in an attempt to get his website.
Bud Light: “Shopping Spree” (1998)
Featuring: Sean Hayes.
Game: Super Bowl XXXII.
Celebrity Paycheck: Unknown.
Total Price Tag: Unknown.
Sean Hayes is well-known now thanks to his role as Jack on "Will & Grace", which he is reprising in the show's revival. However, when he shot this Bud Light ad he was unknown.
During the ad, he waits for his wife to finish shopping but is quickly brought into the fold of a small society of guys who have carved out a hidey-hole with drinks, snacks, and football. This ad helped Hayes catch the public's eye, leading to his famous sitcom spot.
Cheetos: “I Can't Touch This” (2020)
Featuring: MC Hammer.
Game: Super Bowl LIV.
Celebrity Paycheck: Unknown.
Total Price Tag: Unknown.
MC Hammer, in his classic style, sits down at his piano with a retro bag of Cheetos. His dust-covered fingers give him a brainstorm when he realizes he can't touch the piano.
The ad is quick and effective, and even gives us a shot of Hammer dancing his way into the frame, grabbing a bag of Cheetos, and dancing back out. Hammer has had financial issues in the past, so we're sure he was happy with the paycheck, which is undisclosed at this time.
Doritos's: “The Cool Ranch” (2020)
Featuring: Lil Nas X, Sam Elliott, Billy Ray Cyrus.
Game: Super Bowl LIV.
Celebrity Paycheck: Unknown.
Total Price Tag: Unknown.
This ad has so little to do with Doritos it's almost silly. But you can't deny how slick it looks when classic western actor and classic mustache-haver Sam Elliot and rapper Lil Nas X get into a dance battle for a bag of Cool Ranch Doritos.
Lil Nas wins the chips, and at the end country music star Cyrus shows up with his guitar, shaking his head at the proceedings. Doritos has a history of odd ads, and this one might be odd, but it also captured a wide swath of viewers.