Featuring: Eminem.
Game: Super Bowl XLVIII.
Celebrity Paycheck: $6 million.
Total Price Tag: $12.4 million.
The real Marshall Mathers stood up loud and proud for his hometown in this ad, which is one of the longest to ever air in Super Bowl history. Eminem tools around Detroit in a Chrysler 200 while a narrator discusses the city’s history.
Chrysler took a big risk with such an expensive ad – Eminem commanded more than five million dollars – but the ad struck it rich for the automobile company, and is credited with bringing them back into the mainstream fold.
Nike: “Hare Jordan” (1992)
Featuring: Michael Jordan.
Game: Super Bowl XXVI.
Celebrity Paycheck: $1 million.
Total Price Tag: $1 million.
MJ is back, and this time it's in the ad that inspired an entire movie. Hare Jordan is a play on one of Nike's most popular shoe styles, and the ad features the classic animated character Bugs Bunny and Jordan having some fun on the court.
The ad created a huge boost for the Air Jordan VII sneaker and was also somewhat of a turning point for animation. The ad would get a reprise in 2015 for another version of the Air Jordan.
Game of War: “Who I Am” (2015)
Featuring: Kate Upton.
Game: Super Bowl XLIX.
Celebrity Paycheck: $1 million.
Total Price Tag: $40 million.
Not many people expected a vapid phone game to feature celebrity supermodel Kate Upton in their Super Bowl ad, but the concept proved to be wildly successful (most of Game of War's player base is male).
Mariah Carey took Upton's place in the next year's ad, and the series of ads have certainly helped this phone game make it to the big time – though we have to admit “Have Kate Upton look pretty” isn't exactly the most complicated idea ever.
Avocados from Mexico: “Top Dog” (2019)
Featuring: Kristin Chenoweth.
Game: Super Bowl LIII.
Celebrity Paycheck: $200,000.
Total Price Tag: $5 million.
Though not all that expensive to make, the ad featuring this tasty, healthy and popular fruit caught plenty of eyes and ears when Chenoweth apparently taught dogs to sing. The ad featured other celebrities who also love avocados.
While there are tens of thousands of avocado producers in Mexico, Avocados From Mexico is one of the biggest, which affords them a bigger advertising budget, and their ability to make this big Super Bowl ad likely helped them out even more.
Snickers: “You’re Not You When You’re Hungry” (2010)
Featuring: Betty White.
Game: Super Bowl XLIV.
Celebrity Paycheck: $1 million.
Total Price Tag: $5 million.
This ad campaign has now been running for almost twenty years, and it's been hailed as one of the most successful, memorable, and funny ads from a Super Bowl ever.
It's been credited with helping Betty White return to prominence after a while out of the spotlight, and continued airing for more than three months after the Super Bowl. It had more than four hundred million unpaid media views, and more than a decade later this ad campaign still continues, with plenty of funny twists and different celebrity appearances.