Rape jokes are still rampant everywhere in the world. Until today, victim blaming and misogyny hasn’t been completely eradicated. Despite many societal awakenings, those who have been engulfed in the patriarchal hegemony have a hard time getting off the track. What adds to the difficulty of changing the misogynist mentality is the production of ads that reinforce its standards.
Here’s one of those ads that do not go the extra mile to undermine the status quo. The White Horse Liquor ad suggests that if a guy in a bachelor’s pad bears of brings a White Horse in the room, he’s automatically a good guy. This is an entirely wrong idea to cultivate to its viewers. Women are still afraid to report rape incidents because of the stigma. Don’t trust anyone, even guys who bring White Horse to pads or pubs.
Pal Many of our friends take good care of their health through a healthy diet. Sometimes, temptations come in the form of savory food with high calorie and fat content. Also, when you go to fast food chains, you’ll be offered the Supersize of everything. What else does that mean? A cheat day, of course.
There’s this ad decades ago that shares a shortcut to achieve your diet goals. It sounds chancy but just spare a moment at least. Apparently, sugar, one of your diet archenemies, can actually help you lose weight. This ad claims that if you eat something with sugar before your mealtime, you’ll lose your appetite. That means, your calorie intake would abate a little. Treat sugar as your diet accomplice. Your relationship will definitely grow sweeter.
The Endless Cycle of Dishes
Although women statistically still bear the brunt of housework in modern-day households, we can at least appreciate that it’s not as bad as it was in the 1950s. This 1956 ad for Lux dish soap relies on the assumption that the mother of the family is the one doing all the dishes. Thankfully, she has Lux dish soap to help her feel less overwhelmed. Aw, how sweet.
Never mind the fact that this poor woman would probably feel less overwhelmed if, say, the other members of her family helped her wash the dishes. She’s probably the one who cooks dinner, so washing the dishes is the least her family can do for her. But that would be too easy of a solution.
Weyenberg Can Stay Underfoot Not again.
Another incident of sexism is present in a Weyenberg shoe ad. It could have been an interesting product. Weyenberg made a massagic shoe that can aid relaxation and keep one’s feet happy. This shoe could have been a big hit in the industry because it can also improve blood circulation. Something big got in the way, it’s called sexism.
The Weyenberg massage shoe ad is out-right offensive and there’s no redeeming quality in sight. “Keep her where she belongs.” That’s a perfect sentence to dismiss Weyenberg from being revered. Women have been fighting their way to be recognized in the society. They have long debunked the idea that women should remain in the house. Weyenberg could have been more radical. Women will never be kept underfoot.
VW Automatic for Terrible Drivers a.k.a Women
We’ve had enough of insulting ads. They recklessly stress that women are terrible drivers all the time. In their defense, they can say that they only released the Mini Automatic which is easier to maneuver. Basically, women can easily drive the new model. The marketing team failed to give off that message. They used the wrong set of tropes.
So, there’s a woman behind the wheels. She looks so terrified, with her widely-opened eyes and pursed lips. The ad comes across with a different message. It shows that women are clearly bad drivers that they had to create a new model just for them. Statistically speaking, women are more careful on the road. They could have simply said that they’re releasing a new model with automatic transmission for everyone. Simple, isn’t it?