This vintage ad from the 1800s shows how much has changed in advertising while some aspects remain all too relatable. If you’re a parent, you know that little kids can get into all sorts of trouble if left unattended. This illustration shows a Victorian toddler dyeing her favorite doll and the family pet in a bowl of red dye.
The point of the ad is that their dye is so easy to use even a kid can do it. While this sentiment was probably not appreciated by moms, grandmas, and housekeepers across America, the humor behind this ad is still relevant. It’s funny how some things just never change.
Martini Advertisements Were Wild
This ad from the 1960s is wild– literally. This whole aesthetic is completely unhinged by today’s standards. The casual misogyny of having a woman in a cage was just, like, okay back in 1960s advertising. They made it all cutesy by dressing her in an animal print dress, but it’s still sexist no matter which way you look at it.
Imagine if a brand ran an ad campaign like this on social media. People would lose their minds, and not in a good way. It’s interesting to look back and see what was taken for granted and accepted as “funny” or “sexy” all those decades ago.
The Obviousness of 50s Advertising
Even though this old ad is sexist and slightly demeaning in an outdated way, it’s kind of funny because it shows how much marketing has changed over the last six decades. This telephone ad pretty much spells out their goal in four paragraphs of copy that reads like a middle school essay assignment.
Like, can they be any more obvious that they want housewives to buy their phones? They even go so far as to bring up spousal competition. The husband has a phone in his office, so why can’t she? It would be a good point if it weren’t for that horribly dated phrase, “the kitchen where you do so much of your work.”
Holiday Ads Were Different…Or Were They?
This vintage 1950s ad was created by a men’s grooming company for their holiday marketing campaign. It’s a classic vintage ad targeted at women who want to impress their partners with the “perfect” gift. Although holiday ads look a little different these days, the sentiment is kind of the same.
We still see a ton of ads that try to convince us that the “perfect” gift is out there. Sure, companies might not say outright that people want to buy outside validation and affection from their partners, but it’s still subtly implied. If anything, this holiday ad goes to show how sophisticated marketing has become over the last half-century.
Life in Plastic, It’s Fantastic
The 1950s were a big moment for plastics. Plastic packaging and products started popping up everywhere, and it was praised as the hot new thing. Heck, even sliced bread jumped on the plastic bandwagon, as we can see from this weird-looking vintage ad for Du Pont cellophane.
Strangely, this magazine ad is for the plastic that the bread is wrapped in, not the bread itself. The little girl featured front-and-center was probably intended to look cute and wholesome, but the illustration gives off creepy horror movie vibes instead. We’re still buying prepackaged bread wrapped in plastic, so this marketing campaign must have worked.