It is often said that one of the most important things when creating a successful business is figuring out if there’s a market for your product or service. In the case of these clever business people, the answer is yes. Who wouldn’t want an ice-cold soda or beverage on the way to an outdoor festival?
This intelligent couple set up a makeshift concert supplies store for vehicles carrying hungry and thirsty travelers on their way to the Woodstock Music Festival. At just 25 cents, we consider that cold drink to be quite the steal! We wonder how many cans of soda they sold.
Sweet Performance by Sweetwater
Though they were initially supposed to open the iconic music festival, the rock band Sweetwater became stuck in the gridlock traffic that also held back thousands of other drivers hoping to make their way to the Woodstock music festival.
Though their opening slot was taken by singer Richie Havens, Sweetwater eventually got their turn and became the first band to perform. Just a few months after this photo was taken, singer Nancy Nevins was involved in a serious car accident that left her unable to sing and perform, eventually leading to the demise of the band.
Bucking the Trend
Glancing at the photos from the Woodstock Music Festival often gives historians a better idea of what people were actually wearing versus flipping through the pages of a fashion magazine from the decade.
One of the most common garments for both men and women was fringed jackets and vests, typically made from suede or buckskin. During the ‘60s, the influence of Native American culture and traditional costumes began to appear in everyday fashion. Items such as moccasins, beads, and fringe accents became common elements in the fashion of the decade as demonstrated by this fashionable concertgoer.
A Family Affair
It's easy to assume that the 1969 Woodstock music festival was just for young people interested in taking part in the counterculture movement. The truth is, however, that many families and children actually attended this festival including this family pictured.
Wearing the traditional ‘hippie’ garments of the time, this father carries his son as he and the child’s mother navigate their way around the hilly terrain where the concerts were held. Not exactly the most family-friendly place, but then again, this was a time when many people were actively rebelling against conventional societal norms.
Unlike many modern concerts where seating or shelter is typically provided, the organizers of the Woodstock Music Festival of 1969 were woefully unprepared for everything from the number of people who ended up attending to the terrible weather.
Many attendees didn’t bring supplies like tents and so they slept in sleeping bags or made makeshift tents using their own clothing propped up with sticks. We doubt that this homemade tent was able to keep these people dry from the torrential rains that turned the grounds into one large mud pit or provide warmth from the chilly mountain air.