Featuring: Dwayne “The Rock” Johnson.
Game: Super Bowl XLVII.
Celebrity Paycheck: Unknown.
Total Price Tag: Unknown.
The Rock has his priorities in order. The Dairy industry has been putting out “Got Milk?” ads for a long time, and this one takes the cake. Instead of stopping bank robbers, saving a kitten in a tree, or battling an escaped lion, Dwayne is all about getting the good stuff for his girls. Of course, once he’s got his milk, he’s ready to go to work.
This is the perfect way to make an ad since the presentation was funny, and there’s no doubt The Rock chugs plenty of milk to fuel those pythons.
Toyota: “Joy Ride” (2014)
Featuring: Terry Crews and the Muppets.
Game: Super Bowl XLVIII.
Celebrity Paycheck: Unknown
Total Price Tag: Unknown.
Everyone's favorite muscleman Terry Crews is a mild-mannered executive until he finds the Muppets broken down on the side of the road and gives them a lift. Thirty seconds later, Crews has torn off his shirt, partied at Carnivale, and done it all in the spacious and comfortable Toyota Highlander.
In the end, he explains what happened to his neighbor, Kermit, who shakes his head in confusion. This Super Bowl ad has one of the highest “likeability scores” of a celebrity ad ever, at a little over 750. We know that means nothing.
Snickers: “The Brady Bunch” (2015)
Featuring: Danny Trejo and Steve Buscemi.
Game: Super Bowl XLIX.
Celebrity Paycheck: Unknown.
Total Price Tag: Unknown.
In the same campaign as the Betty White ad, the Brady Bunch Snickers ad is well-liked and well-remembered. When Danny Trejo gets heated at the Brady Bunch mom and dad, he's handed a Snickers, changing into Marsha.
Steve Buscemi acts as Jan Brady, who brings out the last laugh, and like the Betty White ad a few years previous, this is one of the most-liked Super Bowl ads we've seen in the last decade, thanks to some great performances and a unique idea.
Kia: “Hero's Journey” (2017)
Featuring: Melissa McCarthy.
Game: Super Bowl LI.
Celebrity Paycheck: Unknown.
Total Price Tag: Unknown.
Kia has a new eco-car, which means they have the chance to spend too much on Melissa McCarthy and make a Super Bowl ad. And while we get pretty close to seeing McCarthy bite it a number of times, we never actually see it, which loses the ad some points.
However, the ad moves through humorous scenes quickly and lets us know that, phew, driving like an eco-warrior is easy with the new Kia. Don't worry everyone, the nightmare is over.
Radioshack: “Goodbye '80s” (2014)
Featuring: Hulk Hogan, Dee Snider, '80s characters.
Game: Super Bowl XLVIII.
Celebrity Paycheck: Unknown.
Total Price Tag: Unknown.
Featuring a cavalcade of eighties characters big and small – both physically and celebrity-wise – a Radioshack is cleaned out in record time before a new, shiny, and updated store is introduced. The ad was a big win for the floundering electronics store, which recent history had all but forgotten.
Nowadays it isn't wild to see one of these classic electronics stores, though they haven't exactly made it back to the big time. Still, the ad was fun, seeing all kinds of favorites appear for a supermarket spree.